People never fully see your brand. They see fragments of it.
01Perception: no one sees a brand whole. They see the ad, the page, the partner, the price, one at a time.
02Attention: every piece competes for a second of it, in a different place and a different week.
03Memory: what people keep is what connects. My work is making the pieces connect.
Attention is heat.
Strike while it's hot.
Wherever people look, it burns bright for a moment, then cools. I build what meets them inside that window: the landing page, the follow-up email, the retarget, the offer that lands before they look away.
“Gaming has taught me that powerful digital experiences can transform the world.”Cody Dragon
Make the audience visible. Every click, scroll and pause is a signal. I build the systems that let you see straight through to who's watching, what moved them, and what to do next.
Fragments I've built. Rest on a result to see the work behind it.Tap a result to see the work behind it.
Together, they add up to a brand.
Cody Dragon
I'm an AI-first marketing leader, born and raised in Santa Barbara, CA. For 12+ years I've built brands, partnerships and the systems behind their growth, from esports to SaaS. Currently CMO at FENX Digital.
- ClaudeStrategy, copy and code
- GPTGPT Image 2.5Ad frames and key art
- MidjourneyMoodboards and concepts
- ElevenLabsVoice and sound
- ShopifyCommerce
- HubSpotCRM and outbound
- FENX DIGITAL
I'm Cody Dragon, an AI-first marketing leader, born and raised in Santa Barbara, CA. For 12+ years I've built brands, partnerships and the systems behind their growth, from esports to SaaS. Currently CMO at FENX Digital.
- ClaudeStrategy, copy and code
- GPTGPT Image 2.5Ad frames and key art
- MidjourneyMoodboards and concepts
- ElevenLabsVoice and sound
- ShopifyCommerce
- HubSpotCRM and outbound